Introduction
This Privacy Policy outlines how Brand Bridge ABN 61 487 031 753 (collectively and individually referred to as “Brand Bridge”, “we”, “us”, or “our”) collects, uses, discloses, stores, and otherwise handles personal information in accordance with applicable laws.
This Policy applies to information collected through our website and digital platforms, as well as information handled in the course of providing services to our business clients.
Where Brand Bridge processes information on behalf of clients, such processing is undertaken strictly in accordance with applicable contractual arrangements, including Non-Disclosure Agreements and service agreements where applicable.
Types of Information We Handle
The information we handle may include, without limitation:
- Personal information provided directly by individuals, such as names, contact details, and communications;
- Technical and usage data collected through our website, such as IP address, browser type, and cookies; and
- Business and operational information processed on behalf of clients, including customer data, supplier information, order details, artwork files, pricing data, production workflows, and related commercial information.
Business and operational information is handled strictly within the agreed scope of engagement and in accordance with contractual obligations.
Such information may include personal information and other data provided to or generated through our services.
How We Use Information
We use information for purposes connected with our business activities, including service delivery, communication, and operational support.
We use information solely for the purpose for which it was provided and do not use personal or business information for profiling, automated decision-making, or secondary commercial purposes outside the agreed scope of engagement, unless required or permitted by law.
To the extent permitted by law, we do not use personal or business information for any purpose that is inconsistent with the purpose for which it was collected.
Legal Basis for Processing
We process personal information where it is reasonably necessary or directly related to our business functions and activities, including:
- To perform contractual obligations;
- To comply with legal and regulatory requirements;
- Where consent has been provided; and
- Where processing is reasonably expected in the context of our services.
Disclosure of Information
We may disclose information where reasonably necessary for the provision of our services, where required or authorised by law, or where permitted under applicable contractual arrangements.
We do not sell, rent, or trade personal or business information to third parties.
Where information is disclosed to third-party service providers, such parties are required to comply with confidentiality, data protection, and, where applicable, contractual obligations.
Confidentiality and Data Segregation
Brand Bridge operates in a multi-client environment. We implement measures designed to ensure that information relating to one client is not accessible to or shared with other clients.
Access to information is restricted to authorised personnel on a need-to-know basis and is subject to internal confidentiality obligations.
All client information is handled in accordance with contractual confidentiality requirements, remains the property of the relevant client, and is not used or disclosed outside the agreed scope of engagement.
Security of Information
We take reasonable steps to protect information against unauthorised access, misuse, loss, or disclosure.
Our security measures include administrative, technical, and operational controls designed to safeguard information. These controls are regularly reviewed and updated as appropriate.
While we take reasonable steps to protect information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Cross-Border Data Handling
In the course of providing services, information may be accessed or processed by personnel located in different jurisdictions.
Where this occurs, Brand Bridge implements reasonable measures designed to ensure that such information remains subject to appropriate confidentiality and data protection safeguards.
Data Retention
We retain personal and business information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws, contractual obligations, or legitimate business purposes.
For client-related data, retention, return, and deletion are managed in accordance with contractual agreements and confidentiality obligations where applicable.
Where required, we may retain certain information to comply with legal, regulatory, or contractual obligations, or to establish, exercise, or defend legal claims.
Use of Technology and Artificial Intelligence
Brand Bridge may utilise internal systems and technologies, including artificial intelligence-based tools, to support operational efficiency and service delivery.
Client-specific data, confidential information, and proprietary materials are not used to train, develop, improve, or otherwise enhance such systems.
All client data remains within controlled environments and is used strictly within the agreed scope of engagement.
We implement measures designed to prevent unauthorised access, cross-client data exposure, or unintended use of sensitive information within such systems.
No client-specific data is used across client environments or made available to other clients in our daily operations.
Cookies and Website Data
Our website may use cookies and similar technologies to enhance user experience and collect usage data.
Users can control or disable cookies through their browser settings. Disabling cookies may affect the functionality of certain parts of the website.
Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of such third parties, and users should review their respective privacy policies.
Your Rights
Subject to applicable laws, you may have the right to:
- Access personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Request deletion of personal information, where applicable;
- Object to or restrict certain types of processing; and
- Request data portability, where applicable.
Requests can be made by contacting us using the details below.
Contact and Complaints
If you have any questions, concerns, or complaints regarding this Privacy Policy or our handling of information, you may contact us at:
Email: hello@brandbridge.au
Address: PO Box 3224, Newmarket, Brisbane, 4051
We will take reasonable steps to investigate and respond to complaints in accordance with applicable laws and within a reasonable timeframe.
Updates to This Policy
We may update this Privacy Policy from time to time. Any updates will be published on our website, and we encourage users to review this Policy periodically.
Governing Law
This Privacy Policy is governed by the laws of Queensland, Australia.
